The Jamaica Tourist Board is now in talks with the
organizers of the Aarhus Reggae Festival as they are interested in partnering
with them for the 2015 staging of the festival as well as future events. Both
entities believe that as Danish people are allotted approximately six weeks of
vacation time annually and are known to be the most travelled in Europe, this
will be beneficial to the Jamaica Tourist Board (JTB).
One of the main features of the Aarhus Reggae Festival will
be highlighting and promoting all things Jamaica. There will be exhibition
booths and a segment dedicated to encouraging Danes to visit Jamaica. The
producers of the festival will also commit a section of the show to having
someone from their team talk about visiting and investing in Jamaica. This will
be done on stage on both days.
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